What Is E-commerce Photography?
If you’re planning to shoot product content at our Melbourne studio, it’s important to understand the difference between e-commerce photography and lifestyle photography—because the setup, styling, and prep required can be totally different.
E-commerce photography is all about clarity. These are the clean, simple product shots you see on websites and online stores—usually with white or neutral backgrounds, consistent lighting, and minimal distractions. It is designed to showcase the product’s features in the most professional and direct way possible. These images are often the first thing your customers see, so they need to be sharp, colour-accurate, and consistent across every item.
At Studio Warehouse, we work with brands and content creators across Melbourne to deliver high-quality e-commerce content, whether you’re launching a new product or updating your online store. Our studio offers natural light, flexible background setups, and enough space to shoot flat lays, ghost mannequins, product close-ups, or full model lookbooks.
E-commerce vs. Lifestyle Photography
While e-commerce photography focuses on the product itself, lifestyle photography is about creating a mood or story around the product. Think: your product being used by a model in a real-world setting, or styled with props in a curated scene. These shoots are often more creative, but less consistent. If you need both, we recommend booking additional time or a combined content creation session. You can learn more about our approach to content photography here.
Before You Book: What to Prepare
To make the most of your shoot—and get the best results—it’s essential to come prepared. Below is a checklist to help you plan your e-commerce product photography or model photoshoot at our Melbourne studio:
E-commerce Product Photography
Total number of products, including variations (colours, sizes, packaging).
Are you bringing props? If so, who is supplying them?
Preferred background colour or material (we offer white, beige, and textured backdrops, or add-on paper rolls).
Are you attending the shoot to help with product prep and styling? If not, we can provide a studio assistant ($30/hr, 2-hour minimum).
A clear mood board and shot list—this avoids delays and missed angles.
Are any hero shots needed for website banners or marketing? Highlight these in your notes.
Do you have a deadline for delivery of final images?
E-commerce Model Photography
Number of looks/items to shoot. Please provide a detailed shot list to quote accurately.
Total attendees: how many models, staff, stylists?
Are you booking experienced models through an agency? This often leads to faster, better results.
Will you need hair and makeup? If yes, allow 60–90 minutes before the first shot.
Provide a mood board with lighting, angles, poses, and overall visual style.
Background preference (flat white, textured neutral, paper roll, etc.).
List any required props and who will be bringing them.
Share a run sheet with names, timing, and roles—it helps the team stay on track.
Do you have a content deadline or campaign launch date?
Booking Your E-commerce Shoot at Studio Warehouse
We recommend booking a minimum of 2 hours for e-commerce sessions, depending on how many products or looks you are covering. To check availability or get a quote, contact us or book online here.
Whether you’re working solo, bringing a full team, or need help with styling and support, our Moorabbin content studio is designed to keep your shoot running smoothly—offering a clean, versatile space that suits both simple product shoots and larger campaigns.
